She was doing her best to promote a new brand of eyelash serum while posing in the mirror.
But Kim Kardashian's fans were surely looking at anything but her lashes as she showed off plenty of cleavage in her latest Instagram post on Tuesday evening.
The 34-year-old star was photoed getting all done up as she donned a white robe strategically opened up to show off her ample chest while applying the beauty product.
The television personality shared the picture with her 23.4million followers with the message: 'been using @infinitelash and I'm in love! #teamhealthylashes #infinitelash.'
Kim looked good as her raven locks were parted elegantly to the side and tucked behind her ears as she appeared to be ready for the night's festivities with smokey eye make-up on.
She could also be seen deliberately showing off the product's name as she worked on her eyelashes.
As if that wasn't enough social media promotion, the Keeping Up With The Kardashians star also added in a photo of the serum itself, its box and a make-up brush.
On Sunday night, Kim and husband Kanye West, 37, took their 18-month-old daughter North for a family day at Disney On Ice in Los Angeles.
35 minutes into the performance, Kanye mysteriously disappeared from the arena - leaving the 34-year-old reality star and their adorable 18-month-old.
But at least Kardashian could bond with gal pals Brittny & Lisa Gastineau as well as Ciara with son Future, and Joyce Bonelli with son Zeplin.
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